The concept for GPC was originally spearheaded by California Attorney General, Xavier Becerra, who stated that the technology was necessary to allow consumers protected by CCPA to exercise their rights in a frictionless manner. The good thing about adding GPC to apps and extensions by default is that end-users can completely forget about making individual requests – doing away with the headache of needing to inform each website that they want to exercise their privacy rights. "While we already block most tracking while browsing, we believe GPC will ultimately provide additional legal protection in certain jurisdictions for situations where websites might otherwise sell or share your data with other companies that may profit or benefit from it (such as selling data you give them to advertisers or data brokers after your visit)." In a blog post explaining its decision, DuckDuckGo stated: It works by sending a clear message to websites informing them that the user does not consent to the collection or sale of their personal information. The new standard allows consumers to more easily prevent website tracking by allowing them to exercise their rights under consumer privacy regulations like CCPA and GDPR. The decision adds GPC to other privacy-protective measures, including tracker blocking and private searching, and strengthens DuckDuckGo's position as a go-to browser for those who wish not only to search without tracking – but also to browse with added privacy.ĭuckDuckGo became a founding member of the GPC standard last year, alongside organizations like Mozilla, Glitch, Brave, Disconnect, Abine, Digital Content Next (DCN), Consumer Reports, and the Electronic Frontier Foundation (EFF). The move improves user privacy by ensuring their browser always informs visited websites that they want privacy.
The privacy-focused search engine DuckDuckGo has enabled Global Privacy Control (GPC) on its mobile apps and browser extensions by default.
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