Now, how do you choose the right keywords for your business? We certainly don’t recommend guessing, for obvious reasons. Instead, there are many ways to research and find long-tail keywords that are right for your business. If your business operates in several geo-locations, it is also a wise choice to create a separate web page dedicated to each location so you can make sure your brand is present when people are searching for individual locations. If you operate in one geo-location, you may want to consider adding location-based keywords to all of your pages, since traffic from other locations isn’t going to be very much help to you. So, “fiberglass in-ground pool installation” becomes “fiberglass in-ground pool installation in Boston, MA.”
When looking for contractors and services in their specific area, search engine users will usually include their location in the search. Location-Based KeywordsĪnother major factor to consider when optimizing for the right keywords is location-based searches. Go for the relevant, long-tail keywords instead. But there’s no doubt that this keyword will attract a much more generic audience that may not be looking for what you have to offer. Sure, optimizing for “swimming pools” has its place. Why? Because the more specific you are, the better.įor instance, if you own a company that installs swimming pools, it’s likely that you’d attract more qualified prospects by targeting a keyword such as “fiberglass in-ground pool installation,” rather than “swimming pools.” That’s because there’s a good chance that someone searching for “fiberglass in-ground pool installation” is looking for information on installation or someone to perform the installation … and that could be you!
Relevance is the most important factor to consider when choosing the right keywords for SEO. Before we get started though, let’s briefly go over two important things to consider as you do your research: relevance and (if applicable) location. In this post, we’ll cover the nine best tools out there for performing keyword research for your website content. Download our free SEO template here to organize your keyword research into an actionable plan for your site.
The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process - one that’s made all the more simple and quick when you use the right tools to perform your keyword research. Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords.Īlthough these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent.
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